4VI is a social enterprise created to ensure travel is a force for good — forever.

Headquartered on Vancouver Island, we take a holistic approach to our work through the use of four pillars of social responsibility: businesses, communities, culture, and the environment.

As strategic tourism advisors, we align our efforts with the values of the communities we serve, providing world-class public engagement, responsible marketing, visitor servicing, travel trade, travel media, and sustainable development support to our region in collaboration with our partners across the province.

We also proudly provide regional destination management services for the Vancouver Island Region through a shared-cost agreement with Destination British Columbia.

4VI is the first destination management organization of its kind to not just commit to changing how tourism is managed, but to developing a corporate structure as a social enterprise to drives this much needed change.