No Frills® introduced some highly innovative retailing concepts to Canadian consumers. While most grocery stores carried thousands of items, that first No Frills® featured only 500. And many of the products were themselves no-frills, namely no name®, the line of generic products launched by Loblaws just months earlier. With their distinctive yellow packaging, bold lettering, and low prices, no name®, was proving a big hit with consumers.
While food is at the heart of our offerings, our stores provide a wide, growing and successful range of products and services to meet your everyday household needs.